Case Study 3
Whealth —
Does this problem actually need solving?
A comprehensive women’s health app from wellness to community. Before building, I ran a structured discovery sprint to test whether the problem was real, specific, and worth building for — and to decide whether to proceed at all.
Timeline
Jan 17 – Feb 6, 2026 (3 weeks)
My role
Solo Product Builder
Status
Discovery: prototype in validation
Skills demonstrated
Vision and Mission Framing, User Research, Problem Framing, Prototyping, Hypothesis Testing
| ✓ Done | ✓ Done | → In progress | ◦ Next |
| Research form | Insight synthesis | Prototype & test | Go / no-go decision |
| Distributed to target users to surface needs and frustrations in the problem space. | Identified recurring themes to define the problem clearly before touching any design. | Built initial prototype to test concept resonance before committing to development. | Iterate, pursue partnerships, or kill the idea — based on evidence, not assumptions. |
The Problem I Started With
Women on different continents do not experience life in the same way, nor do they approach their mental and gynecological health in the same way. The problem is unequal access to care and to a supportive community, which could benefit those with chronic illnesses. A specific app for underrepresented communities could connect them with more privileged groups and improve their well-being and co-education.
What the Research Showed
Early responses confirmed the emotional and financial weight of the problem but also revealed the risk: the scope is broad and target users’ needs vary widely. The prototype was designed to test one specific slice of the problem — not the whole vision at once.
The Key Decision I Made
I resisted the urge to design a full app immediately. Instead, I built the minimum prototype needed to get a clear yes or no on the core hypothesis. That decision saved weeks and kept the feedback focused and usable.
Most product failures aren’t execution failures — they’re discovery failures. This project is my commitment to getting that part right first.
See something that
resonates with your situation?
I’m available for consulting engagements and open to discussing permanent PO/PM roles. Let’s talk about what you’re building.
norosoa francia razafimahaleo 